Facebook and Instagram Ads
With the development of technology, Facebook and Instagram ads have become new today. The usual television or billboard advertisements have now been replaced by sponsored advertising. This advertising model has become more efficient as the internet has entered every home and people actively use social media . Company owners have also started to do strategically important issues such as expanding their customer portfolio, increasing brand awareness and accelerating their sales through sponsored advertising by using new generation advertisements. You can also use your brand You can choose the following advertising models to grow through online channels. Here, it is possible to create brand awareness, as well as to increase the reputation of an existing brand, manage perception, create brand awareness for cold customers and increase sales to the desired extent.
Facebook and Instagram ads on Social Media
Nowadays, when it comes to sponsored advertising, the first option that comes to mind is undoubtedly Facebook and Instagram ads. Being able to clearly select the target audience in Facebook and Instagram ads is one of the most used methods by big brands because it can be done at any time of the day, at the desired rate and in the most effective way. One of the best aspects of technology is that it provides detailed analysis to the advertiser in Facebook and Instagram ads , the demographic structure of the person whose ad will be shown and the things that the target audience may like with advanced artificial intelligence.
While Facebook and Instagram ads can create brand awareness here , it is also possible to increase the reputation of an existing brand, manage perception, create brand awareness for cold customers and increase sales to the desired extent. Thanks to advanced artificial intelligence in Facebook and Instagram ads, it is possible to use your Facebook and Instagram ads investments in the most efficient way, as you can show separate ads to people who have shopped from you before, just visited your website or saw you for the first time.
Facebook is the world’s largest social media platform today, with 1.3 billion daily active users. Users spend 35 minutes a day on this platform, creating a perfect environment for advertisers. Additionally, with Business Manager , Facebook gives companies the opportunity to create advertising campaigns that can target these users directly. For example, let’s say you have a five-star hotel. With the summer season approaching, you want new customer reservations for your hotel. You decided to use Facebook ads for this. This is where Facebook offers you a great user range. You can show your ads to users who follow pages with travel, travel and holiday titles.
Thanks to Facebook and Instagram ads, you can also make users who have previously clicked on your ads, visited your website, decided to make a reservation and left it at the last stage, your customers again, thanks to the Facebook pixel . Options such as users’ habits, hobbies, economic situations and age range are the main things that put social media advertising ahead of traditional advertising methods. It should not be forgotten that this process requires expertise and experience. Yes, it is incredibly easy to run ads on social media platforms these days.
But choosing the right target audience, an effective advertising campaign and an efficiently used advertising budget are issues that require expertise and experience. In order to get the most out of your investments, it is recommended by experts to work with professional companies that can mentor you on these issues, run your advertising campaigns and warm up your cold customers to your brand with content marketing .
As you know, Facebook purchased Instagram for around $1 billion in recent years. With 800 million daily active users, Instagram is on its way to becoming a social media platform at least as large as Facebook. With such a huge user base, it becomes a great platform for advertising. The best part is; Instagram ads are placed through Facebook Business Manager. In other words, you can create effective ads on Instagram as well as on Facebook. However, the advertisements placed on these two platforms may differ strategically.
The reason is that the user bases are very different. It should not be forgotten that the average age of Facebook users is older than Instagram users. Naturally, it would not be right to create the same advertisements for these two different target audiences. To give an effective Instagram ad, it is necessary to create an ad that can attract users’ attention within 3 seconds. Because today, the attention span of social media users has decreased to 3 seconds . In fact, research shows that this time decreases to 2 seconds in people living in Europe and America.
Therefore, the visual, text and campaign you will use in Facebook and Instagram ads should attract the user’s attention in about 2 seconds. Otherwise, you may not get the return for your advertising budget. As we mentioned before, getting help from agencies to create an accurate, effective and efficient advertising campaign will be the best investment for your business. That’s why you can find the answers to your questions about Facebook and Instagram ads below.