Today’s well-established companies were once small brands trying to grow. These brands, which progressed with the right strategy and successfully reached their target audience, gained the trust of consumers by not compromising the quality of their production. In brand consultancy, there is a method that we can call the secret of success in all of these brands. This method is that they have determined the strategy determined for the brand together with the experts of the business. Brand consultancy is the most important aspect of brand building, brand strategy and institutionalization. It is necessary to conduct research based on concrete data on many issues such as who is your target audience, who are your competitors, how will the raw material supply be, what will be taken into account in determining the location, how will feasibility studies be successful. Create your brand’s personality and make friends with this personality. Make them try to adopt your brand.
What to Consider When Building a Brand?
Brand building, which is an adventure that starts with a dream, brings with it many issues that need to be considered. Every issue you will pay attention to will be related to how you want your brand to leave a mark on people. Therefore, brand is not only about recognition and being in the mind. It means that you can get the answer to the question “How?” in the way you want. When your brand is perceived, the thoughts that burn in the minds and the emotions that take action should be as you want. There are some points that must be taken into consideration to be successful in brand strategy. Some of these are as follows;
The first step you should take regarding your brand is to conduct research. You should base your entire strategy on this and future research. It is necessary to conduct research based on concrete data on many issues such as who is your target audience, who are your competitors, how will the raw material supply be, what will be taken into account in determining the location, how will feasibility studies be successful.
Think About Your Brand in Detail
When creating a brand, you need to have clear and consistent answers to many questions such as what distinguishes you from other brands, what deficit your brand was created against, in which cases it is essential to use your products, where you are assertive, what is your impact in the fashion industry, does it aim to take place in popular culture, does it define contradictory or incompatible thoughts.
From the name of your brand to the logo, from the choice of personnel to the slogan, from the choice of color and font to the integration with advertising spaces, you need to think carefully and make conscious and correct choices at every point.
These preferences are the factors that will determine the impression when your brand is seen and heard. All these works are for the impression that will be formed when the time comes by weaving stitch by stitch to be as you want.
Know Your Target Audience
Your target audience is the community that will make you exist. Make sure you know this audience well. Make sure you know what their interests and worldviews are. Try to partner with common views and interests. Get close to your target audience through abstract concepts. Create your brand’s personality and make friends with this personality. Make them feel ownership of your brand.
Always be consistent. Remember that you are trying to manage your audience and audience management is no different from politics. There should be no difference between your productions and your views, and no contradiction between your old views and your new views. If there is a change, it should be a positive one that will enhance your reputation. Fashion is not only about textiles, it can be an idea, a world view or a stance or an item. Keep up with fashion or come up with an innovation that can influence fashion.
Define your Vision and Mission
Before building a brand, set clear, precise, purposeful thoughts about vision and mission. Relate these thoughts to your strategy. Stay within the vision and mission framework. Set your principles at the very beginning.
Requirements for Institutionalization
Transforming your brand into a corporate company reduces your dependence on personnel in the first place. It allows you to become a longer-lasting, well-established and reputable company. Although there are a few family businesses that are exceptional cases, a corporate company gives confidence to both its consumers and its staff. So what is required?
Make Sure You Have a System
The concept that best defines corporate companies is system. A system is in place in every area from human resources to the production department. There is no dependence on individuals; as long as the system is intact, the company overcomes its deficiencies and renews itself. Establish a system for sure. Let it be the system itself that keeps your company afloat, not the people.
Keep Up with the Times
If time requires you to grow, grow. If you need to expand abroad or reach a larger audience, do it. The biggest problem for small businesses is being swallowed up by big businesses. If your company is struggling to survive, try to keep up with the times. Update your products according to the times. Train your staff on the conditions and requirements of the day. Spend intellectual time and invest in innovation. Do what is necessary for institutionalization.
Think Big When Defining Your Strategy
Always think big when determining a brand strategy. From the brand building stage to the institutionalization stage, your thoughts should be detailed, creative and remarkable.
Get Professional Support for Brand Strategy
Create a separate budget for brand strategy in your company and consider it as an expense item just like personnel, raw materials or rent and get professional support. Get help from professionals who are trained, experienced and experienced in this field for the growth of your brand. As Ajans360, we are ready to support you from the beginning to the end of the process within the contract. With the trainings we provide according to your request, you can both expand your point of view and employ more equipped personnel with personnel trainings. Remember, getting professional support for the existence of the brand is not an extra job, it is a necessity.
Everything for Your Brand: Ajans360
We can provide consultancy and training services on anything you can think of about your brand. We help you determine the personality of your brand (whether it is a serious or colorful brand, whether it is a model wearing a tuxedo or a child model). We help with what needs to be done to increase sales. If there is staff training among these requirements, we also provide staff training as part of brand consultancy. We can provide training on how to manage your web page and social media. We can also provide trainings on how to make a better impression than determining the target audience. In short, we can provide support in every area you need from the beginning of the process, even from the beginning to the end.